My name is Elizabeth Danu, and I have been blessed to prosper in the business of touching people professionally since 1991. I have built massage therapy practices in five different locations, including the Island Republic of Malta. Recently, after taking over a year off for medical reasons, I did it again. While some things have changed since I started 23 years ago, I found that I still knew how to do it. What I also found was that a lot of new massage therapists are working harder that they need to.
I also have met plenty of seasoned massage therapy veterans who are dismayed by the changes that have occurred in our industry. While we have made significant progress in some areas, other trends are disappointing.
A lot of massage therapists are earning less than they deserve, and working very, very hard. Too many of us are burning out. I just heard a business coach refer to massage therapy as a “humble” profession. I beg to differ.
Professional, mindful touch can bring deep transformation and create profound, lasting health improvements. We are healers. Respect and prosperity are the logical consequences of our dedication. My intention for this website is to provide resources, inspiration, tools and support for massage therapists who are ready to prosper in every way. We deserve to thrive financially, physically, and spiritually.